Packaging + Web Design + Illustration + Art Direction + Social Media
Introducing Laaayed, PuffCuff's debut hair care line. As the lead designer, the mission was to craft inventive packaging for each new product while giving the original PuffCuff a fresh identity. This hair accessory game-changer is all about simplifying styling for curly, coily, and kinky hair.
In this vibrant campaign, we aimed for sleek vibes, spotlighting the magic of ethnic hair types through hand-drawn textures. It's more than looks—it's a celebration. Why? Because women of color deserve hair care that's not just fantastic but uniquely theirs.
This journey created a profound exploration of diverse hair textures, aiming for these illustrations to encapsulate the essence of curly, texturized hair. This creative energy resonates in the re-packaging of the PuffCuff—a visual harmony that honors individual beauty and the strength of inclusivity.
